Open houses are one of the most important opportunities to get up close and personal with our markets. Organized by dealers in their respective showrooms, these events combine demonstrations, training, and direct interaction with those who work with wood every day.

They are not just commercial events, but opportunities for dialogue and listening: for us at Salvador, open houses are an opportunity to observe trends, understand production needs, and gather concrete information for the development of our machines.


A format that works

Each open house is structured like a trade fair, with several complementary brands, including Salvador, for complete processing lines. Visitors can watch real-time demonstrations, experience the quality of the machines firsthand, and talk directly with our technicians and dealers.

For dealers, it is an opportunity to network and stay up to date. For us, it is a privileged window onto the markets. In some areas, such as Poland or the United Kingdom, open houses focus on potential customers, while in other countries, such as Sweden, they are more open events, capable of attracting a wide audience of operators and professionals in the sector.




Different markets, specific needs

Each market tells a different story. In Poland and Eastern Europe, demand is focused on machines for the production of window frames and parquet flooring, with a strong emphasis on optimized cutting lines and single board processing, where precision and production continuity are crucial.

In the United Kingdom, on the other hand, the use of semi-automatic machines prevails: an ideal context for introducing systems that increase automation and productivity while maintaining the flexibility of manual workstations.

This is where Superstop, the electronic positioner with stop and pusher function, presented at LIGNA 2025 and already in demand by several European and non-European retailers, has found fertile ground. The advantage: it allows existing machines to be upgraded with a modest investment.

Sweden and Northern Europe represent a valuable laboratory for understanding developments in wood carpentry: processing of beams and large sections, great attention to cutting quality and machine robustness. These requirements confirm the direction taken by our R&D department, which is committed to making optimizers increasingly efficient, even for larger production runs.



From dialogue to continuous improvement

During open houses, every direct interaction with customers and dealers becomes material for our technical team to work on: observations, suggestions, and requests are transformed into improvements, tests, and new solutions.

In this way, the feedback gathered in the field enters a virtuous cycle that fuels research and development. A path made up of small but constant evolutions, which allows us to offer increasingly robust, precise and intuitive machines, in line with the real production needs of our customers.


Open house: an international and ongoing presence

From Europe to North America—this October we were also in Canada for Woodworking Technology Days 2025—our open houses confirm our constant presence on international markets. Alongside major trade fairs, they remain the most direct way to meet companies, test materials, and build lasting relationships of trust.




Would you like to attend the next open house? Follow us on socials and stay up to date on upcoming events.

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