{"id":2620,"date":"2021-10-29T12:13:30","date_gmt":"2021-10-29T10:13:30","guid":{"rendered":"https:\/\/www.salvadormachines.com\/?p=2620"},"modified":"2026-09-10T12:48:50","modified_gmt":"2026-09-10T10:48:50","slug":"salvador-and-wownature-create-value-from-a-responsible-production","status":"publish","type":"post","link":"https:\/\/www.salvadormachines.com\/en\/salvador-and-wownature-create-value-from-a-responsible-production","title":{"rendered":"Salvador and WOWnature: create value from a responsible production"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>&#8220;Today more than ever &#8211; said <strong>Sanda Ojiambo<\/strong>, CEO and Executive Director of the <strong>United Nations Global Compact<\/strong>, an organization that brings together a small group of companies that stand out most for their attention to sustainability &#8211; the world needs companies of all dimension continue to <strong>work to improve their sustainability performance<\/strong> and take action to build a better world\u201d.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Salvador&#8217;s choice<\/h2>\n\n<p>Each of us is asked, in our own small way, to <strong>do their part<\/strong> and companies, in particular, are called to commit themselves to <strong>sustainable development<\/strong> and to play a primary role in the <strong>fight against climate change<\/strong>.&#13;\nWe care about the well-being of the planet. <strong>We love the wood and the woods from which this precious raw material comes<\/strong>. And, above all, we love to work with wood.&#13;\nEvery day we work hard in our small way to carry out <strong>initiatives that improve and protect the environment<\/strong>, for the environment itself, for those who live there and for those who work with wood.&#13;\nFor this reason, together with WOWnature, we have undertaken a path that aims to <strong>leave a positive footprint on the planet<\/strong>. WOWnature is a portal that allows you to support <strong>projects that improve the ecosystem<\/strong> in which we live, contribute to the fight against the climate crisis and enhance the production areas of this precious raw material.&#13;\nFrom the very beginning, the mission of Salvador (Solidea srl) has been to create machines that allow <strong>optimizing the use of resources and avoiding waste<\/strong>.&#13;\nThe awareness gained over the years on the increasing scarcity of raw materials and the importance of <strong>enhancing what is available<\/strong> has transformed our machinery into a key element with significant added value for the world of production.&#13;\nTo quote a fact, by using an optimising saw it is possible to <strong>save up to 15% of material<\/strong> compared to a manual cutting system.&#13;\nBut that&#8217;s not enough for us. For this reason, <strong>for each Salvador optimising saw sold<\/strong>, a portion of the proceeds will be invested in the two projects that the company has decided to support: the<a href=\"https:\/\/www.wownature.eu\/en\/wow-area\/ralser-forest\/\"><strong> improvement of the management of Bosco Ralser<\/strong><\/a> in the province of Bolzano\u00a0 and the <a href=\"https:\/\/www.wownature.eu\/en\/wow-area\/burkina-faso\/\"><strong>reforestation intervention in an area of \u200b\u200bBurkina Faso<\/strong><\/a>.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.salvadormachines.com\/wp-content\/uploads\/2021\/10\/IMG_2517.jpg\" alt=\"\" class=\"wp-image-2590\" srcset=\"https:\/\/www.salvadormachines.com\/wp-content\/uploads\/2021\/10\/IMG_2517.jpg 800w, https:\/\/www.salvadormachines.com\/wp-content\/uploads\/2021\/10\/IMG_2517-300x188.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Companies, consumers and sustainability<\/h2>\n\n<p>Hand in hand with the increasing attention of companies to the themes of product design, choice of materials, production processes, solutions to manage packaging, <strong>the sensitivity and awareness of consumers<\/strong> towards the issues of environmental, economic and social impact increased as well.&#13;\nAccording to the forecasts of the <strong>study \u201cWho cares? Who does? Sustainability Concern and Action\u201d<\/strong>, conducted by Gfk, by 2025 the segment of \u201cEco Active\u201d consumers will reach 40% of the total worldwide.&#13;\nIn the current European scenario, consumers who demonstrate a <strong>growing sensitivity to environmental problems<\/strong> represent a segment that reaches 24%.&#13;\nIn Germany, the number of Eco Active consumers, i.e. those who feel personally responsible and are changing their purchasing behavior, constitutes about 38%, while in Italy it is 23% of the total.&#13;\nAlso according to this survey, through communication, companies should <strong>generate greater awareness<\/strong> and enhance the impact that consumers can have with their actions.&#13;\nAccording to Michele Centemero, Country Manager of Mastercard Italy, \u201c<strong>it is essential that companies recognize their role<\/strong> in ensuring that the planet can continue to thrive. Not only because it is an aspect that is close to the heart of today&#8217;s and tomorrow&#8217;s consumers, but above all because it is the right thing to do. <strong>The planet belongs to all of us<\/strong> and for this a sense of collective responsibility is necessary that can <strong>give life to concrete actions<\/strong> \u201d.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.salvadormachines.com\/wp-content\/uploads\/2021\/10\/IMG_20190426_083336_0.jpg\" alt=\"\" class=\"wp-image-2597\" srcset=\"https:\/\/www.salvadormachines.com\/wp-content\/uploads\/2021\/10\/IMG_20190426_083336_0.jpg 800w, https:\/\/www.salvadormachines.com\/wp-content\/uploads\/2021\/10\/IMG_20190426_083336_0-300x188.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Stay tuned to find out more about this Salvador&#8217;s path!<\/strong><\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.wownature.eu\/en\/salvador-machines\/\">Discover more<\/a><\/div>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Today more than ever &#8211; said Sanda Ojiambo, CEO and Executive Director of the United Nations Global Compact, an organization that brings together a small group of companies that stand out most for their attention to sustainability &#8211; the world needs companies of all dimension continue to work to improve their sustainability performance and take <a href=\"https:\/\/www.salvadormachines.com\/en\/salvador-and-wownature-create-value-from-a-responsible-production\" class=\"more-link\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diary"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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